Name change: Taller de Tinta y Texto becomes La Feroz Press
After some consideration, I have decided to change the name of my press from Taller de Tinta y Texto to La Feroz Press. The new name has its origin in North Fair Oaks –a Latino neighborhood in San Mateo County, California– the place where the press is physically located. The name arose from a common Latinized mispronunciation by some residents who pronounce Fair Oaks as “Fer-Oz,” which coincides phonetically with the Spanish word Feroz, meaning ferocious.
At the same time, the name La Feroz alludes to the multiple meanings and implied actions that this press aspires to embody through the production of relief and letterpress printed works: wild, fierce, and with an occasional cultural bite. It may also be abbreviated L.F.P. as needed.
Taller de Tinta y Texto (Ink & Text Press)’ PreText and Reason to Be
As a humble tribute to the relationship between writing and letterpress printing, the Taller de Tinta y Texto (Ink & Text Press or TTT) was born on February 14, 2015 wishing to be a channel of passion and artistic expression, and with the yearn to bridge communication between the Hispanic and Anglophone communities through the art produced here. The name Taller de Tinta y Texto alludes to the relationship between Ink and Text and their fiery outbreaks of passion on the bed of a press to engender typographic prints.
The TTT intends to revive and continue the tradition of bilingual typography in California to produce pamphlets, educational posters and ads, flyers and relevant news, celebratory cards, and poetry and prose from artists who have a desire to share their creativity with both the English and the Spanish-speaking communities in the state of California.
The printing press began with a Morgan Line-O-Scribe proof press 14x22 acquired from southern California, which I named “La Arrolladora” (The Finisher); and with a Chandler & Price platen press 10x15 acquired in Gilroy, which I named “Frankenpress” because when I bought it this press looked like a monster. Along with these two printing presses, I also got incomplete, used and dirty metal and wood typefaces, so called Frankentype, which originally accompanied these presses.